The news is not always tender with Facebook the most famous and popular of social networking sites. The natural range of publications is declining. Competition intensifies with new mobile applications in line with the new uses on social networks including Snapchat, Instagram, Viber and even Google+. Paid visibility solutions to more development to accompany the IPO of Facebook and generate profit for shareholders. Pages managers have become increasingly expert in animation and Facebook should logically make sorting not drown its users.
If there is one point on which everyone agrees: Facebook is now the "Main Stream" social network, or that everyone is present and "active".
Recall fundamental for tourism businesses that use Facebook for promotional purposes:
It is mandatory to use a Page (not a profile) to communicate as a "structure" as stated in the TOS (Terms & Conditions) of Facebook.
Communication on Facebook must be adapted to support. Facebook members use Facebook to communicate with their loved ones. A company must seek first to create affinity with his fans, keeping in mind that the purpose is to sell its services. This is far from obvious!
The visibility of the publications of a page on Facebook is very much related to the interactions that it has with its fans. Indeed, unlike Twitter or Instagram, publishing a page not displayed consistently chronologically in the news feeds of fans who have "liked" the page. It's Facebook decides to display different for each user using an algorithm called "EdgeRank". The most important element of this algorithm is the history of interactions (click on publications, "like", comment, shares) between the user (profile) and Page.
Regularity in the frequency of publication is important. Publications lined the son of current and become obsolete quickly, irregularity penalizes the "EdgeRank". It is advisable to publish at least three times a week and no more than 2 times a day.
If there is one point on which everyone agrees: Facebook is now the "Main Stream" social network, or that everyone is present and "active".
Recall fundamental for tourism businesses that use Facebook for promotional purposes:
It is mandatory to use a Page (not a profile) to communicate as a "structure" as stated in the TOS (Terms & Conditions) of Facebook.
Communication on Facebook must be adapted to support. Facebook members use Facebook to communicate with their loved ones. A company must seek first to create affinity with his fans, keeping in mind that the purpose is to sell its services. This is far from obvious!
The visibility of the publications of a page on Facebook is very much related to the interactions that it has with its fans. Indeed, unlike Twitter or Instagram, publishing a page not displayed consistently chronologically in the news feeds of fans who have "liked" the page. It's Facebook decides to display different for each user using an algorithm called "EdgeRank". The most important element of this algorithm is the history of interactions (click on publications, "like", comment, shares) between the user (profile) and Page.
Regularity in the frequency of publication is important. Publications lined the son of current and become obsolete quickly, irregularity penalizes the "EdgeRank". It is advisable to publish at least three times a week and no more than 2 times a day.
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